Memorug — Keep the Memory
- Client
- Memorug
- Year
- 2026
- Services
Overview
Memorug is a custom wall rug brand that transforms personal photos into beautifully carved textile artwork, turning meaningful memories into timeless home décor. This project focused on creating a premium product animation that highlighted both the craftsmanship and emotional value of the brand.
Challenge
The challenge was to showcase a highly tactile product in a way that conveyed both its premium quality and the emotional connection behind each custom-made rug, while making the visuals feel elegant and memorable.
Solution
We created a cinematic 3D product animation that emphasized the rug's texture, carving details, and personalized artwork through carefully crafted lighting, realistic materials, and smooth camera movements to reinforce the brand's premium identity.
Process
We began by studying the product and defining the visual direction, then modeled and refined the scene, developed realistic materials and lighting, animated the product and camera, and finished with rendering, compositing, and color grading to deliver a polished final film.
Software Used
- Cinema 4D
- Redshift
- After Effects
Credits
- 3D & Motion Design — Yusef Tharwat
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